IBM Promotes Internal Blogging
IBM has encouraged its employees to blog about the company and has provided blogging tools to its employees. Over 2,200 employees are currently blogging which the company sees as a powerful marketing opportunity akin to testimonial advertising and Lee Iacocca's "speak to the people" ads in the eighties. Bits and bytes. Woo hoo.
Comments
Fake blogs is all this will spurt. Do you really think 2,200 employees will reveal their true feelings on a blog sponsored by their boss?
It's great for advertisement, but it's probably not going to be a huge success as the company hopes.