IBM Promotes Internal Blogging

ibm-logo.jpg

IBM has encouraged its employees to blog about the company and has provided blogging tools to its employees. Over 2,200 employees are currently blogging which the company sees as a powerful marketing opportunity akin to testimonial advertising and Lee Iacocca's "speak to the people" ads in the eighties. Bits and bytes. Woo hoo.

by Steve Hall    Nov-11-05   Click to Comment   
Topic: Weblogs   

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Comments



Comments

Fake blogs is all this will spurt. Do you really think 2,200 employees will reveal their true feelings on a blog sponsored by their boss?

It's great for advertisement, but it's probably not going to be a huge success as the company hopes.

Posted by: Dhaval M. on November 15, 2005 3:48 PM







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