Conference to Explore Shifting Brand Consumer Relationship
In conjunction with Leo Burnett and Arc Worldwide, Contagious Magazine is hosting an event in Singapore called Engage 2006. The event will cover viral advertising, video games, branded entertainment, mobile marketing, interactive TV, future forecasting and experiential retail. Speakers from London, New York and Asia will offer insight and discuss the future of marketing. Speakers include John Harlow, cofounder of Naked; author and consultant Joseph Jaffe; Steve Wax of US-based brand storytellers Campfire; mobile marketing specialist Jason Deland of Anomaly NYC and Adrian Pettett of branded content specialists Cake.
The event is a not for profit event open to all agencies and clients in the area as well as local media and design students with the aim of encouraging young Asian talent to prepare themselves for our crazy industry.