Location Specific Ads Need to Be...Uh...Location Specific

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Lots of us in the business think it's really cool to create those directionals or location-specific ads that work really well when they're placed in specific locations. However, lots of us also seem to think creating hundreds of versions of the same, cool, location-specific ads and placing them all over the place is a really good thing too. Hello, Media Department? Meet Creative Department. Hello, Creative Department? Meet Media Department. Talk amongst yourselves.

by Steve Hall    Sep-25-06   Click to Comment   
Topic: Bad   

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