Second Life Brand Explosion Examined

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CoolzOr has put together an in-depth review of the many brands who've stepped in Second Life and the tremendous growth the virtual reality world is experiencing. CoollzOr walks us through the Second Life presence of brands such as Adidas, Reebok, American Apparel, Sun Microsystems, Toyota, IBM, Starwood Hotels and Nissan. Each has created an interesting virtual representation of themselves and, predictably, not without some complaint from SL residents.

Ad agencies have jumped into the world as well including Leo Burnett, BBH and the new social media agency Crayon which will open tomorrow.

If you're interested in keeping with what's happening in Second Life, Reuters has set up shop and provides news about the world. Preceding Reuters' coverage of Second Life is The Second Life Herald which is filled with all sorts of SL activity. CNET is there too.

Second Life has been around since 1999 but has only recently caught on with marketers and, for that matter, the general public having just netted it's one millionth resident a few days ago. In an odd way, this feels like the old AOL when it passed its one million mark. If you missed out on that ride, now's your chance not to miss this one.

by Steve Hall    Oct-25-06   Click to Comment   
  

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