Kid Films & Big Pharma Mingle on Flu Facts
There's been some longtime discomfort about Happy Feet, a penguin-centred love story that whored it out behind the scenes with any company willing to toss bills in its direction. (Seriously. It has a lot of sponsors.)
Among its largest suitors - er, sponsors is Roche, seeking to promote its spankin' new anti-flu drug Tamiflu. This is the first liaison ever between a pharmaceutical company and an animated film.
Roche just launched a campaign for a site called Flu Facts. Incestuously, Happy Feet penguins on billboards refer families to Flu Facts and Flu Facts in turn refers back to Happy Feet. There's even a zip code function in which you can find out if the flu is in your area.
Which area isn't it in? Guess if penguins need Tamiflu then we all do. - Contributed by Angela Natividad