Mystery Campaign Takes Over Toronto

toronto_blue_box.jpg

Adrants reader Julie writes to tell us, "Right now in Toronto there is this huge print campaign on billboards in the Subway station, on buses, on bus stop huts. It's just a big blue present with a silver bow taking up the entire space. It doesn't say anything and doesn't have a logo."

We love these mysteries. Anyone want to shed some light?

UPDATE: There's a debate raging as to whether it's Bell Canad or Yorkdale Mall.

UPDATE II: It's definitely Bell Canada.

by Steve Hall    Nov-13-06   Click to Comment   
Topic: Campaigns   

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Comments



Comments

I will venture a guess that this is a Bell Canada campaign.

Last Christmas, Bell did something of this scale and in these locations (buses, subway, busstops).

Posted by: Matt on November 13, 2006 3:40 PM

The transit ads are all over Toronto. The colour combo doesn't immediately bring any brands to mind, but like Matt said, could be Bell Canada or maybe even Best Buy.

Hopefully they follow up with something creative after these teasers and don't leave us hangin'.

Posted by: Travis on November 13, 2006 4:31 PM

Seems like it is Bell.

http://ihaveanidea.org/cgi-bin/forum/YaBB.pl?num=1163432920/

Posted by: Travis on November 13, 2006 6:06 PM

Best Buy Canada(direct) says that it is not theirs.

Posted by: Adam S on November 14, 2006 1:47 PM

It's for Yorkdale Mall...heard it from a friend who works at Yorkdale.

Posted by: Carla on November 14, 2006 2:10 PM

It _is_ Bell Canada.

Posted by: martin on November 14, 2006 2:29 PM

it's bell for sure...they had a print ad with the box open and those two beavers (frank and gord i think?) and the box was the same colours, etc.

Posted by: theresa on November 14, 2006 3:34 PM

I've seen one in Calgary... I'm pretty sure it's the same wrapping.

Posted by: Keets on November 15, 2006 11:45 AM

It just might be Sears. They're doing what seems to be a huge push this season and I've seen the blue present/silver bow theme in their recent TV spots.

Posted by: julia on November 16, 2006 11:27 AM

It's Bell. I just saw an internet ad (with the present)on hotmail.

Posted by: Tina on November 16, 2006 5:10 PM

It's Bell. I just saw an internet ad (with the present)on hotmail.

Posted by: Tina on November 16, 2006 5:10 PM

It's Bell. I just saw an internet ad (with the present)on hotmail.

Posted by: Tina on November 16, 2006 5:11 PM

Definitely Bell - confirmed. They will begin to "unrap" the mystery campaign this week.. stay tuned !!!

Posted by: Jenn on November 19, 2006 10:16 PM

its definately bell check out this link http://www.bell.ca/shopping/PrsShpWls_PckBuy.page?activeWorkflow=promotionsPackages&activeModule=wireless&groupId=PopularPackage

Posted by: Jason on November 20, 2006 4:55 PM





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