Canadian Film Festival Uses America Films With Canuck Spin
To promote the upcoming Canadian Filmmakers Festival March 22-25, GJP Advertising has created a campaign that marries popular films with good old Canuck goodness. The campaign consists of television and print. In the ads, the movies Jaws and Close Encounters of the Third Kind are given the spin. We're not entirely sure we get the spin but, then again, we're told it's a Canuck thing. See the two spots here and here. The print ads are here and here.
Comments
There's also a Terminator version of the TV spot. You can see it here.
For the "Close encounters" ad, the tune that gets played is the theme from Hockey Night in Canada one of the most recognizable tunes to a Canadian - you can also get is as a ring tone from most cell phone carriers. Just in case you were wondering :)
No I knew what is was. I heard it all the time as a kid in Boston Garden (the original one)
What are you stupid? I'm not even Canadian and I get the spin.
Got a good chuckle out of the print ads. Great job.