Canadian Film Festival Uses America Films With Canuck Spin


To promote the upcoming Canadian Filmmakers Festival March 22-25, GJP Advertising has created a campaign that marries popular films with good old Canuck goodness. The campaign consists of television and print. In the ads, the movies Jaws and Close Encounters of the Third Kind are given the spin. We're not entirely sure we get the spin but, then again, we're told it's a Canuck thing. See the two spots here and here. The print ads are here and here.

by Steve Hall    Mar-22-07   Click to Comment   
Topic: Industry Events   

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There's also a Terminator version of the TV spot. You can see it here.

Posted by: shedwa on March 22, 2007 12:35 PM

For the "Close encounters" ad, the tune that gets played is the theme from Hockey Night in Canada one of the most recognizable tunes to a Canadian - you can also get is as a ring tone from most cell phone carriers. Just in case you were wondering :)

Posted by: Gillian on March 22, 2007 4:26 PM

No I knew what is was. I heard it all the time as a kid in Boston Garden (the original one)

Posted by: Steve Hall on March 22, 2007 4:59 PM

What are you stupid? I'm not even Canadian and I get the spin.

Posted by: Tammy Allen on March 22, 2007 5:43 PM

Got a good chuckle out of the print ads. Great job.

Posted by: daveednyc on March 23, 2007 10:29 AM

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