Texting Makes Good if You're Scantily Clad

BravissimioTV.jpg

Shake Well Before Use points us to a campaign for plus-sized lingerie shop Bravissimo.

The firm, which specializes in unmentionables in D-JJ cups, conducted a traditional media campaign with multiple calls to action, including television, web and text-based ones. Wouldn't you know it, texting accounted for a whopping 45 percent of responses.

As the Silly Girl points out, we can't help but wonder how much of that figure was comprised of men expecting some raunchy text action. Because come on, look at the ad. It just reeks of 1-(900).

by Angela Natividad    May-22-07   Click to Comment   
Topic: Campaigns, Mobile/Wireless   

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