Mobile Sites Good For 18-34, Ethnic Groups

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A new study from M:Metrics and AdMob confirms the obvious, 65.5 percent of mobile users on the AdMob mobile network are 18-34. The study, administered across 2,000 mobile site, also found sites that target African Americans are frequented by 50 percent of the demographic when the demographic represents just 6.3 percent of the general audience.

That finding holds true with mobile sites that target women and Hispanics. Higher compositions of both demographic groups are found on sites that target them in relationship to their general market compositions. Anyway, now you know.

And if you need all the numbers:

AdMob Channel Audience Composition, by Age Q3 2007

Genre 13-17 18-24 25-34 35-44 45-54 55-64 65+
Community 12.1% 34.7% 34.2% 13.8% 4.6% 0.6% 0.0%
Downloads 11.1% 34.4% 34.5% 13.3% 5.7% 01.0% 0.1%
Entertainment 9.4% 29.7% 36.6% 15.9% 6.9% 1.0% 0.5%
News and Info 1.5% 20.9% 41.5% 25.6% 8.4% 1.8% 0.3%
Portals 14.7% 33.8% 22.1% 22.1% 5.9% 1.5% 0.0%
Overall 6.9% 28.0% 37.5% 19.4% 6.8% 1.3% 0.2%

by Steve Hall    Sep-19-07   Click to Comment   
Topic: Research   

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