Curves Campaign Highlights Workout, Not Weight Loss


Curves International, the place where women can fine tune their curves, has launched an ad campaign that doesn't make everyone feel fat or over sized in certain areas choosing to focus more on the actual workout rather than shedding pounds. The campaign, from Publicis Dallas will consist of TV, radio and online with the tagline, "Your Curves will amaze you." And yes, indeed, some curves do, in fact, amaze.

OK, OK. That was really lame but it's the end of the year and we're trying to purge.

by Steve Hall    Dec-20-07   Click to Comment   
Topic: Campaigns   

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What's "Cruves?"

Posted by: Cas on December 20, 2007 3:39 PM

>“We dug deeper to learn more about women and how Curves fit into their lifestyles.” What Curves and Publicis learned from this research became the basis for the new campaign—women at the center of all efforts, not the brand. “For most women, losing weight and being healthier is about enriching their lives. It’s about being the best person they can be with the life they have, and the new campaign reflects this,” said Ouyoumjian.

I'm just curious how much money was spent to come to the conclusion that women care about losing weight and being healthier, to enrich their lives? Yeesh.

Posted by: Rebekah on December 20, 2007 9:44 PM

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