FOX to Rake in $225 Million in Super Bowl Ad Revenue

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Including the actual game, the four hour pre-game show and a House lead out (cheating a bit), FOX is expected to take in $225 million in ad revenue this Sunday. Boosting that figure to $260 million will be a $35 million take across FOX-owned affiliates.

Counting just the 63 ad units within the game itself, the tally comes to $170 million. MediaWeek's John Consoli reports advertisers who booked last minute are paying close to $3 million per spot.

by Steve Hall    Jan-30-08   Click to Comment   
Topic: Super Bowl 2008   

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