Creative Brief Written For Next Year's Super Bowl Commercials
For all those out their anticipating (dreading?) creating an ad for next year's Super Bowl, Advertising for Peanuts already has the creative brief written so you can get an early start on what will assuredly be an industry masterpiece. The brief involves all the important things such as audience psychographics (they'll be drunk), the objective (it has to be funny) and target audience (everyone).
Get the entire brief here and be prepared for next year's game.
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