T-Shirts Sold Without 'Advertising BS'

love_is_lame.jpg

Um...huh? All of this just to promote a "lame" t-shirt? Seems like a lot of effort to us but when you set an artist and a filmmaker free, unhinged by those nasty account executive types, this is what you get. All to promote a Love is Lame t-shirt.

We're not sure we actually agree that love is, in fact, lame but we do like the quirky effort this piece of creative exudes in a effort to at least get us to buy a t-shirt that argues the point. Of course, because the work is so quirky, it could be flying over our head and, in fact, be endorsing love. More likely, it's reflective of someone's less than successful travels on the path to love.

We wouldn't be doing the work justice if we didn't include some very important words from the director, himself, Karred Alterman, who said, "When you create spot for an artist, you have much more freedom visually - instead of focusing on branding, target demographic and the usual bull shit involved with advertising. Even though we were selling a product, I was much more interested in emphasizing the emotions and technicality of the silk screen process."

Ah, yes, the bullshit of advertising. The business's nasty habit of insisting everything be codified with a Mission Statement, Creative Brief, USP and, of course, a Focus Group.

by Steve Hall    Feb-20-08   Click to Comment   
Topic: Strange, Video   

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Comments



Comments

I'm with you, Steve. In my book, love conquers all, perseveres, is THE answer. Lame is as lame does....

Cheers! -- Roger D.

Posted by: Roger D. on February 20, 2008 1:18 PM

huge demographic Target(F: 27-36)! any woman over 26 that has not conceived yet...is not likely to have a baby, ever.

so, love can actually be quite lame for the vast majority of woman in USA over a certain age...
ka-ching!

Posted by: art on February 20, 2008 1:20 PM

WTF?

T-shirts are lame, not love.

After all, which would you rather have: a free t-shirt or free love?

M.

Posted by: Mike Bawden on February 20, 2008 11:08 PM

Any idea if this a hot seller?

Posted by: T-Shirt Talk on February 23, 2008 5:38 PM







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