Robed Beauty on Horseback Averts Epic Battle Over Mobile Service

ALO_Egypt.jpg

In America, we like to think of ourselves as accepting of differing beliefs be they religious, racial or political. Oh sure, there's plenty of problems but none as long-lasting and deep-seated as some of the issues countries abroad have dealt with for thousands of years.

We don't pretend to know what's going on politically in Egypt but we love this spot from mobile company Mobinil in which the battle for better and cheaper phone service is likened to an epic, crusade-like battle. But, like so many other quarrels that involve mainly war mongering men, the pending annihilation is thwarted but the just-in-time appearance of a beautiful woman on horseback cloaked in white who lets her hair down Clairol-style.

The woman brings news Mobinil's ALO has submitted to the demands of the waring factions which leads to a joyous, loving and humorous resolution to the seemingly...long-lasting, deep-seated political debate. The bombastic announcer is cued and the former enemies then party as if all nine major Crusades ended all at once.

The work was created by AMA Leo Burnett.

by Steve Hall    Mar- 4-08   Click to Comment   
  

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