Newsflash! New York Has This Thing Called 'Upstate'

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Who knew? For those who don't venture outside the five burroughs very often, it might come as a surprise that the entire state of New York isn't covered with black top. Yes, according to the new Saatchi & Saatchi-created I Love New York campaign, the state apparently has farms, grass, rivers, lakes, waterfalls, vineyards and all kinds of other stuff that's not made out of concrete. Who knew?

The campaign aims to increase tourism by 30 percent by 2020. Three of the print ads can be seen here.

by Steve Hall    May- 7-08   Click to Comment   
Topic: Campaigns   

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Comments



Comments

Hey Steve, I knew! My hometown is Binghamton NY and while that's gotten to be kind of a dump due to a depressed economy there is some beautiful country - forests, lakes, farmland - and some very nice small college towns like Ithaca and Oneonta. The best time to be there is in the fall when the leaves turn. The scenery is gorgeous.

Posted by: Sharon Hill on May 9, 2008 5:13 PM

Hey Steve, I knew! My hometown is Binghamton NY and while that's gotten to be kind of a dump due to a depressed economy there is some beautiful country - forests, lakes, farmland - and some very nice small college towns like Ithaca and Oneonta. The best time to be there is in the fall when the leaves turn. The scenery is gorgeous.

Posted by: Sharon Hill on May 9, 2008 5:14 PM







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