Philadelphia's 'The Weavers' Painfully Dull


As part of the Philadelphia Tourism campaign, Red Tettemer found (created) a bunch of geeky bike weavers and adopted them for inclusion in the campaign. For an excruciatingly boring experience, check out The Weavers here. Maybe there's some witty twist at the end of the video but after three minutes of outrageously geeky lameness, patience was expended and attention moved elsewhere.

Apparently, there's more to the tourism campaign which will, hopefully, redeem the boredom The Weavers have caused.

by Steve Hall    Jul- 9-08   Click to Comment   
Topic: Campaigns, Strange, Worst   

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This is just a stupid, insulting (in so many ways) campaign. there are NO redeeming features.

Posted by: Lydia Sugarman on July 9, 2008 2:51 PM

Sheesh. How much taxpayers pay for this? Philadelphia officials won't spring for city-wide WiFi, but they'll finance the Weavers? Another symptom of obsessive branding disorder, as I see it. Our recent state tourism campaign in New Mexico: aliens. Most NM tourists don't even visit Roswell.

I guess Philly's Weavers aren't quite as bad as the branding effort over in Pittsburgh a few years ago. Residents paid $200k for 73 words of brand "essence," "promise," and "core theme." The public reaction was more or less a collective roll of the eyes.

Lucas Conley
Author, Obsessive Branding Disorder

Posted by: Lucas Conley on July 9, 2008 3:40 PM

i've never been to philly so i can't really say, but maybe they're trying to demonstrate how boring the city can be.

or maybe it just sucks.

Posted by: hilker on July 9, 2008 5:00 PM

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