Radio Campaign Touts Marijuana's Medicinal Benefits, Pushes Legalization

bikini_pot.jpg

Either a brilliant ploy at circumventing the IM/email/Twitter clutter or an odd throwback to pre-email days, a press release arrive via fax - yes, you read right, a fax - touting a new radio campaign from the Marijuana Policy Project. The campaign aims to educate the public about new U.S. marijuana laws and the use of medical marijuana.

Behind the cloud of educational and medicinal benefits, the group's goal - let's be honest here - is to get marijuana legalized. Oh yes, they're all for regulation along the lines of alcohol but what they'd really like is for us all to be able to smoke the stuff whenever we want. Not so surprising they chose to align with alcohol rather than smoking. A good thing. No one wants another crappy truth-like campaign touting the dangers of weed.

The radio spots feature former New Mexico Republican Governor Gary Johnson and California Superior Court Judge Jim Gray.

What, you want to hear the spots? Wouldn't we all but the URL in the fax is unclickable and actually typing URLs into a browser just isn't done any longer.

by Steve Hall    Jul-31-08   Click to Comment   
Topic: Policy, Radio   

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Comments



Comments

Glad you liked our brilliant tactic for evading spam filters. To listen to the new PSAs, go to http://www.mpp.org/media/radio-public-service-announcements.html

Cheers,
Bruce Mirken
Director of Communications
Marijuana Policy Project

P.S. Actually, no, we don't want you to be able to "smoke the stuff whenever we want." Just as with alcohol, sensible rules really are required. But we don't think arresting 830,000 Americans a year for a drug that is massively less dangerous than alcohol makes any sense.

Posted by: Bruce Mirken on July 31, 2008 11:56 AM

Steve, part of the campaign was encouraging the public to roll their own. What better way to have a fatty phatty than to use the paper you received the fax on.

What you don't use Zig-zag for your copy paper?

Posted by: JoeBlow on July 31, 2008 1:02 PM

Fax FTW!

Posted by: Floyd Hayes on July 31, 2008 1:29 PM

This pic is like really hot.

Posted by: kenttontee on July 31, 2008 2:34 PM

Rarely a picture has captured the finest things in life as well as the one for this post.

Posted by: Somebody on July 31, 2008 3:06 PM

Finally, someone has brought back the fax. Wouldn't skywriting have better aligned with the brand, though?

http://www.mcbrublog.com/?p=338

Posted by: Jeff on July 31, 2008 6:54 PM

Finally, someone has brought back the fax. Wouldn't skywriting have better aligned with the brand, though?

http://www.mcbrublog.com/?p=338

Posted by: Jeff on July 31, 2008 6:55 PM

Damn nice pic! I wish I would've thought to take one like that of this girl that I met in Puerto Rico one time. Man she had a body. Ahh memories.

Posted by: Vince on March 4, 2009 9:01 PM

Damn nice pic! I wish I would've thought to take one like that of this girl that I met in Puerto Rico one time. Man she had a body. Ahh memories.

Posted by: Vince on March 4, 2009 9:01 PM





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