Metallica Album Cover Art Not What It Seems

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Brandweek reported the album cover design work Coke agency Turner Duckworth did for the new Metalica album Death Magnetic with perfect journalistic integrity. In our coverage, we aren't going to display such perfect manners because, well, we're Adrants, not Brandweek.

Falling squarely into the What Were They Thinking category, the work brings to mind something very different from the intended imagery of a hole with a coffin in it. Yes, look at the picture and if an entirely different kind of hole doesn't come to mind then you are to be applauded for your fine, upstanding Beaver Cleaver mindset. Oops. Poor choice of words. In today's world, Beaver Cleaver doesn't exactly represent what it did 40 years ago. Now it sounds like some kind of gruesome horror movie title doesn't it?

Wait. What were we talking about? Oh yea. Holes. Hairy holes. While hairy holes do have several very important functions, selling albums was not thought to be one of them. Until now. The band sold half a million copies of the Death Magnetic album in three days.

by Steve Hall    Sep-17-08   Click to Comment   
Topic: Strange   

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Comments



Comments

die bastard

Posted by: bob on September 18, 2008 6:15 PM

Steve, your advertising addled mind is stuck in a rut. As a physicist, it was obvious that the cover was showing the magnetic lines from a dipole magnet. I honestly never even thought it was anything else until I read this.

Shows you what an education is science gets you. No fun interpretations of imagery like you get!

Then again, MIT's mascot is the beaver...

Posted by: Brad Waller on September 18, 2008 7:35 PM





Stanton Optical


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