Ba-Da-Bing! Bing Caps New York Times Front Page

nyt_bing_page_takeover.jpg

Microsoft's Bing has a page takeover unit on the New York Times today. It's a custom-sized wide banner that expands downward (pushing content with it) and plays about ten seconds of video content before it closes. And it appears, the ad will only auto expand the first time you visit the site. As page taker over units go, not a bad one.

by Steve Hall    Jun- 8-09   Click to Comment   
  

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

it's one of the first things i saw this morning. i think it's a super, in your face, can't miss it, smart move on their part kind of ad!

Posted by: Allie on June 8, 2009 10:34 AM

Hey, Allie, you really do read Adrants:)

Posted by: Steve Hall on June 8, 2009 10:41 AM

oh shush it! duh i do. :)

Posted by: Allie on June 8, 2009 10:44 AM