Ba-Da-Bing! Bing Caps New York Times Front Page
Microsoft's Bing has a page takeover unit on the New York Times today. It's a custom-sized wide banner that expands downward (pushing content with it) and plays about ten seconds of video content before it closes. And it appears, the ad will only auto expand the first time you visit the site. As page taker over units go, not a bad one.