VideoEgg Twigs, PR Idiocy, Burger King Loses, Under Armour Launches
- Six Apart offers VideoEgg's scroll-proof Twig ad unit to bloggers.
- How not to be an idiot at PR as illustrated by an idiot doing his own PR.
- So yea, everyone loves Crispin Porter + Bogusky's work for Burger King. Great stuff, right? Wins lots of awards. All good, right? Well, no. From 2003, one year before Crispin took on the account, to 2008, the chain's market share fell to 14.2% from 15.6% while McDonald's grew from 43.6% to 46.8%. draw your own conclusions.
- Under Armour is out with its first football work this week. Its UA Create and UA Dominate boots hope to compete with Nike and Adidas premium boots.
