Case Studies And Advice Focus of ad:tech Chicago


On September 1, ad:tech will kick off its fifth annual show in Chicago. It will focus on helping companies build their brands in a digital world. The event will take place from September 1-2, 2009 at Chicago Navy Pier.

During the 2-day conference, ad:tech Chicago will focus on real-world case studies and offer workshops to help people put learnings into practice. Speakers and audiences will explore consumer acquisition and retention, branding best practices, offer tactical takeaways and help attendees get up to speed on emerging trends, platforms and technologies.

Search engine optimization expert Bruce Clay will present an SEO workshop that looks at best practices and optimization trends across current and emerging search media and technology platforms.

The conference will begin with a keynote address by Rishad Tobaccowala, CEO of Denuo and Chief Innovation Officer at Publicis Groupe Media, titled "Thriving in the Age of Chaos". Rishad will offer his thoughts on how leading consumer media brands are surviving, and growing, in a crappy economy and how some are not.

After his keynote, the Chicago Interactive Marketing Association (CIMA) will present a keynote roundtable addressing the state of the industry. Aaron Goldman, Managing Partner of Connectual, will moderate the discussion with executives from Orbitz, Starcom MediaVest Group, and Google, Inc.

Wednesday, September 2, opens with a solo keynote presentation from Bob Bowman, President and CEO of Major League Baseball Advanced Media LPwho will talk about sustainable business models in the digital age. That will be followed by a buy-side keynote roundtable including speakers from brands such as OfficeMax, Mazda Canada and Sears Roebuck & Co. How very Chicago.

See you there.

by Steve Hall    Aug-14-09   Click to Comment   
Topic: Industry Events   

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