Who's Up For Some Crowdsourcing?
GET YOU SOME! Nice little quiet topic to bring up, innit. More than a few ad blogs have covered this (as I also did with the AdPulp gang on a recent episode of the Beancast). Only reason I'm beating a dead horse, besides looking for traffic, is that two new services sent us releases about what they do, which would be... crowdsourcing! Tongal (video below), and GeniusRocket.
Whether it's good to open up your marketing to the masses or whether designers are prostituting themselves, we can go back and forth all day. The arguement for it though oversimplifies several things, specifically, it fools people into thinking they'll have total control over all aspects of their work, and that's simply not going to happen. (Quite the opposite actually.) But another thing comes to mind.
FF >> 20 years at a crowdsourced student logo for the next Nike while its bitter creator wonders why they ever gave it away in a $200 contest. Look on the bright side: It'll make a great post for an ad blog.