Commerce Parades as Entertainment in Kettle Commercial

kettle_pack_shot.jpg

Sometimes you need to call a spade a spade. No wait, you should call a spade a spade all the time. Especially in an industry filled with puffery, bent truths, white, lies and a general disdain for just telling people to "buy my shit." Which is why this Australian Kettle Chips commercial from Sydney-based Bulldozer is so wittiliciuously refreshing.

Surrounded by a bevy of babes who fulfill the sex sells role, a smarmy dude dryly calls out the buffoonery that occurs in most advertising which he refers to as "commerce parading as entertainment."

by Steve Hall    Oct- 6-09   Click to Comment   
Topic: Commercials, Good, Strange   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments







Stanton Optical


Featured FREE Resource: