Ralph Lauren Has the Skinny on Fashion Advertising

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We'd like to offer praise to Ralph Lauren. Recently they created an amazing ad featuring model Filippa Hamilton. She's really skinny and all...which is really cool cuz, ya know, that's who fashion brands design for. In Ralph Lauren's world, everyone's a size zero and all women have waists smaller than their heads.

Seriously. This is one of the best ads in the fashion space right now. We've never seen anything like it. It captures perfectly the Ralph Lauren brand and does a razor sharp job of targeting the brand's likely prospects. Sales will, no doubt, skyrocket as a result of this ad.

Kudos, Ralph Lauren. We really can't understand why anyone would actually complain about this ad. This approach is radical. This is cutting edge. This is award winning. You should be very proud of yourself, Ralph. And don't listen to those nasty detractors. They're just messing with the picture perfect world in which we marketing types love to live.

Don't these people know every decent shower head now comes equipped with a PhotoShop filter? It's what makes it possible for us to stock our closets with the very fashions Ralph Lauren is trying to sell. Seriously. There's a huge market out there and Ralph Lauren is just doing what any smart marketer would do. They're tailoring their message to the market.

There's absolutely no reason for all this outrage. People need to chill. And go buy a PhotoShop-equipped shower head. And then buy Ralph Lauren clothing. And then everyone will be happy. And then the lawyers will all leave us alone.

by Steve Hall    Oct- 8-09   Click to Comment   
Topic: Brands, Opinion   

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