Bikini-Clad Shower Babe Sings For Burger King Breakfast

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What is is with women in showers these days? Burger King in the UK has launched Singing in the Shower, "the world's first guilt free showercam." Created by Cow and Pancentric Digital, visitors can "watch our shower babe shake her bits to the hits at 9:30 every morning." And they can vote for the outfit she will wear and the song she will sing the next day.

Targeting men (over 18...the site is age-protected) to get them to buy breakfast, the site also offers the chance to win a date with the shower babe who, presumably, could shake her bits in private for the winner. That or slap the boy silly for even thinking such degrading thoughts.

Actually, it won't be that kind of date. At least at first. The lucky winner will get to have breakfast with the shower babe in the London Leicester Square Burger King. Of course, she could also shake her bits there. After all, she's doing it for millions right now on the internet.

Burger King UK marketing Director Sarah Power said, "Our shower-cam gives hungry Brits the chance to watch the BK Shower Girl singing in the shower every day to help them work up an appetite for our fantastic new breakfast range." Hmm. An appetite yes. But maybe not so much for food.

Referring to the campaign's "blatantly male bias," Advertising Age quotes a Burger King spokesman who explained the campaign's focus saying, "Our research showed that breakfast is a male-centric audience for Burger King; it doesn't resonate as well with women - we are targeting the people who are buying breakfast."

There you have it. That makes a bikini clad women singing in the shower for the sole purpose of selling a few breakfast items perfectly OK and the right choice for a marketing strategy, right?

Oh wait. Was that a bubble I saw? That can't be right.

by Steve Hall    Dec-10-09   Click to Comment   
Topic: Creative Commentary, Opinion, Promotions, Racy   

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