Those Who Know the Most About Human Rights Don't Have Any

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Last month, Leo Burnett Venezuela created a powerful Amnesty International commercial which took a different approach. Rather than the usual display of human rights travesties with some sort of voiceover telling us how bad life can be for those in peril, we still see the display but, instead, it's the one's in peril telling us about Amnesty International's mission of insuring human rights for all.

It's quite effective. Especially the skin-crawling, creepy ending.

by Steve Hall    Jan- 4-10   Click to Comment   
Topic: Cause   

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