It's Honda Cog...But Different
Remember that amazing video Honda did back in the day? The one that took something north of 600 takes to get right? Well, State Farm has sponsored a similar sort of thing that, while much scrappier looking, is far more intricate and impressive. Not to mention twice the length.
During a two day shoot, Zoo Films director James Frost took "only" 60 takes to get his masterpiece right. Entitled This Too Shall Pass, the video took two months of planning and was co-created by the band OK Go and Syn Labs.
You can read James Frost's take on the whole effort here.