If Only Benjamin Moore Were As Good As It Claimed

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Branding is a powerful thing. Benjamin Moore used to be my paint of choice. After all, why not? Their ads, including this recent campaign from Cramer-Krasselt which highlights creative people from various practices, have always touted the brand as a quality product.

Then I started reading Consumer Reports.

Year after year after year, Benjamin Moore never performed well. Consistently Behr, a Home Depot Brand, always won. So who are we to believe? A marketer with a beautifully crafted ad campaign? Or a non-commercial entity whose sole responsibility is to impartially rate consumer products? We think you know the answer.

by Steve Hall    May- 3-10   Click to Comment   
Topic: Brands, Campaigns, Opinion   

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