Saldana Envied, Online Ad Spend Up 11.9% in 2010

zoe_saldana_calvin_klein_envy_more.jpg

- Here's some more Calvin Klein Envy ads featuring Zoe Saldana. And if these additional images aren't enough for you, there's video coming in mid-August with Saldana talking about CK's envy-inducing underwear.

- The Girl Scouts are out with a new PSA featuring plus size models.These girls are plus size?

- Launched earlier in July, LG's The Young and the Connected online soap opera is worth a look.

- Here's the next installment of Taco Bell's Super Delicious Ingredient Force series. It's called Late Night Bite Fright.

- buy.at will host A Black & White Affair at Affiliate Summit East in August. Invite only. Sorry.

- Yesterday Mazda launched the 2011 MAZDA2 in North America with a branded social game on Facebook (click on the DriverVille tab).

- A new monthly meetup in LA for ad, tech and social media people has launched. If you're in LA and are interested, here are the details.

- Online advertising spending will grow 11.9% in 2010 to $61.8 billion worldwide, up from $55.2 billion in 2009, according to a new report from eMarketer. By 2014, eMarketer estimates online ad spending will leap to $96.8 billion. Meanwhile, the Internet's share of total ad spending worldwide will jump from 11.9% in 2009 to 17.2% in 2014.

by Steve Hall    Jul-29-10   Click to Comment   
Topic: Brands, Campaigns, Celebrity, Industry Events, Research, Video   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments







Stanton Optical


Featured FREE Resource: