Patrizia Pepe's Oddity, Old Spice's Voice Mail Generator

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- And for some really screwed up fashion advertising, look no further than Patrizia Pepe's Fall/Winter campaign.

- Can't get enough Old Spice? Check out the Old Spice Voice Mail Generator.

- If you're a fan of the MINI and you just can't get enough of their commercials, well, now there's an app for that.

- PSFK is out with its Future of Health report. It will be used together with a brief presented to teams of creatives to develop a new UNICEF design.

- Here's the story behind that Paul Arden New Directors Showcase presentation in Cannes.

by Steve Hall    Aug- 3-10    
Topic: Campaigns, Industry Events, Mobile/Wireless, Online, Research



Art Director's Club Announces 2010 Hall of Famers

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The ADC, at a benefit dinner November 4 at the ADC Gallery will celebrate this years' Hall of fame inductees. This year's crop include:

Fabien Baron, creative director; currently editorial director, Interview magazine
Matthew Carter, typographer
William Drenttel and Jessica Helfand, founders of Winterhouse
Philip Hays (posthumous), illustrator, educator
Brigitte Lacombe, portrait, film and travel photographer
George Nelson (posthumous), designer, author
Christoph Niemann, illustrator
Dan Wieden, cofounder, Wieden+Kennedy

It's all right here.

by Steve Hall    Aug- 3-10    
Topic: Industry Events



Malibu Rum Introduces Porta Party Pro

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Convenience just got a new friend. Oh yes, my friends. Backyard parties and all the work it takes to prepare them are now simplified with Malibu Rum's Porta Party Pro, a backpack designed to make drinks. And that's not all!

There's also the Shaker Shaper, an electrified cocktail shaker that resembles a kind of shock treatment. And then there's Mike Morgan on the Hey Sunrise show demonstrating all the Malibu Rum party goodies.

Great Works is the agency behind the work.

by Steve Hall    Aug- 3-10    
Topic: Video



Old Navy Will Read Your Booty

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Yea well anything called Booty Reader is destined to receive a ton of press so hats off again to Crispin Porter + Bugusky who came up with this little booty analyzer for Old Navy. Madame Eva will read your cards, take a look at your butt, determine your bootiliciousness and then match you to the proper pair of jeans.

by Steve Hall    Aug- 3-10    
Topic: Online



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I Breast Feed Because...

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Now that's just what we need to distract us from our daily duties; a site, I Breastfeed Because, on which women can discuss why they breastfeed and upload videos. It's all to "give moms a voice on the importance of breastfeeding" during World Breast Feeding Week August 1-7. Who comes up with celebratory weeks for stuff like this?

Breast feeding, along with the rest of the crap that is thrown in our face on a daily basis, used to be a private matter. Not any more. Oh no. Got cancer? Tell the world. Too fat? Go on a TV show. Think your daughter dresses too skanky? Don't bother educating her about proper dress. Go on Jenny Jones and make a fool out of the both of you. Want to whip your tits out in public and feed your baby? Go right ahead. There's a web site just for you.

more »

by Steve Hall    Aug- 3-10    
Topic: Online