Coca Cola Happiness Machine Travels to England

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Earlier this year, a Coke Happiness Machine with "magical powers" was placed in the middle of a college campus. It "magically" dispensed various items such as pizza, balloons and a 20 foot long sub sandwich.

Well, the Happiness Machine is back and it's crossed the pond to dispense happiness to college students in the UK. It's basically the same stunt - an actual human inside a Coke machine handing out goodies - but this time the grand finale is a 20 foot long platter of cupcakes.

But the stunt achieved its goal. There was much laughter and many smiles.

by Steve Hall    Sep- 7-10   Click to Comment   
Topic: Guerilla   

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