Partnership for Drug Free America Rebrands
The Partnership for a Drug-free America is changing its name to The Partnership at Drugfree.org. Euro RSCG is out with a new campaign to tout the name change. The change is said to "reflect how the organization has grown since its founding in 1986 as a prevention-focused, anti-drug advertising campaign to a reliable partner and online community for parents and families seeking guidance and support on teen drug and alcohol use."
A new PSA will be accompanied by print as well as a new logo. The PSA can be viewed here or below after the jump