Alzheimer's Ad Illustrates Zero Percent Survival Rate

alzheimers_survival_wsj_ad.jpg

Earlier this month, the Alzheimer's Association ran an ad in the Wall Street Journal with the headline, "We'd show an Alzheimer's survivor here, if there were one" and the copy, "0% survival. 6% the funding of cancer. 100% insane."

It's a powerful message and a clever concept. And an advocacy group for Lou Gehrig's Disease wonders where its powerful ad is.

by Steve Hall    Nov-29-10   Click to Comment   
Topic: Cause, Newspaper   

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