Rihanna Blossoms in Video for New Fragrance

Recording artist Rihanna is featured in a new two minute video which promotes her new line of perfume, Reb / Fleur. The first minute has Rihanna blossoming as if she were a flower. At the one minute mark, the video replays in reverse. What this means we have no idea. Perhaps the perfume only lasts for two minutes? You guess is as good as ours.