Carlsberg Attempts to Liven Up Reserved Swedes

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On April 5 Carlsberg will launch Unbottle Yourself, a competition that will encourage Swedes to engage in outgoing "missions" designed to "unbottled" the nation's apparently pent up reservations. The winner will get a free trip to Hong Kong.

The competition is delivered via mobile with an iPhone and Android app that includes over 500 missions such as silly in-store dances and dares to process one's love for another.

Prepare yourself for much light-hearted idiocy. But who knows. The competition could be the purveyor of the next viral sensation.

by Steve Hall    Mar-29-11   Click to Comment   
Topic: Mobile/Wireless, Promotions, Social   

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