Creative Orgasm Results in Conceptual Folly

motorola_xoom_airplane.jpg

Sometimes a group of creatives will sit around and come up with an idea that's really cool and would be a lot of fun to shoot. Sadly, these ideas usually have nothing to do with selling a product. For example, what does taking a tablet PC on a motorbike, a motorboat and the sing of a plane have anything at all to do with how well the tablet will perform in normal circumstances?

None, whatsoever.

Which is why this new work for The Carphone Warehouse which hypes the Motorola XOOM 3G with WIFI is pure folly. A bunch of creatives getting their rocks off with complete disregard for the client's budget. Of course, being able to tweet from the wings of an airplane is important to some people, we're sure.

by Steve Hall    Apr-21-11   Click to Comment   
Topic: Video   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments







Stanton Optical


Featured FREE Resource: