Brand Loyalty Programs Extended to Social Media With SocialRewards
If you are a travel brand, you may want to check out SocialRewards, a new social media-based loyalty program that allows brands to award those who make mention of the brand on Twitter and Facebook. Less like a pay per tweet program and more like your typical offline loyalty program, brands award points to people based on a sliding scale.
For example, five points are earned for making a mention but up to 250 points are awarded if the mention leads to a booking at the destination. Accumulated points lead to awards such as discounts or free stays.
Using a tracking mechanism, SocialRewards charges brands ten cents per engagement which is defined as a click, retweet, reply or Like.