Publicics, Nestle CEOs Debate Merits of Chocolate...And Other Stuff


At Cannes International Festival of Creativity today, Publicis Chairman and CEO Maurice Levy sat down with Nestle CEO Paul Bulcke to discuss a number of topics. In terms of managing a large brand globally, Bulcke, not unlike the head of any other global company might say, said the brand's essence is developed globally and executed locally. And for a brand with 118 different flavors of Nescafe - each designed to appeal to differing taste senses around the globe - local execution becomes very important.

Read the rest on Yahoo! Scene.

by Steve Hall    Jun-24-11   Click to Comment   
Topic: Industry Events   

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