Publicics, Nestle CEOs Debate Merits of Chocolate...And Other Stuff
At Cannes International Festival of Creativity today, Publicis Chairman and CEO Maurice Levy sat down with Nestle CEO Paul Bulcke to discuss a number of topics. In terms of managing a large brand globally, Bulcke, not unlike the head of any other global company might say, said the brand's essence is developed globally and executed locally. And for a brand with 118 different flavors of Nescafe - each designed to appeal to differing taste senses around the globe - local execution becomes very important.
Read the rest on Yahoo! Scene.