New Ad Council PSAs Equate Saving Energy to Saving Money
U.S. Department of Energy and the Ad Council have launched a new education campaign to educate consumers on how to save money on utility bills. The pro bono campaign, created by GSD&M are designed to help consumers save money on their energy bills by doing things such as sealing leaks in their homes and using energy efficient products.
One spot informs viewers wasting energy is like throwing away everything you could have bought with the money you spent on that wasted energy. Another spot points out how traditional light bulbs generate nine times more heat than light - enough, apparently, to cook a chicken.
The campaign directs people to energysavers.gov where information can be found on how to cut energy use.