Sears Still Gasping For Air With Help From The Kardashians

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Is it just us or is the match up between Sears and the Kardashians a total non-sequitur? Number one, you have an extremely conservative, run-of-the-mill department store that's the last thing on anyone's mind when the word "fashion" enters the conversation. Number two, you have the Kardashian sisters who, in some circles, are the furthest thing from run-of-the-mill.

Now we fully understand any department store in Sears' position will do just about anything to become relevant again. But does every department store have to try so hard to be "hip" and "cool?" Not that the Kardashians are hip or cool...which is may be the point.

Perhaps those who shop at Sears actually do think the Kardashians are hip and cool and hop off their fat, stretch pant-clad asses every time they see the Sisters dance and run to their nearest Sears.

What's sad is that Sears actually used to be the place where you bought everything. No, it was never the pinnacle of cool but it was a lot of fun to go through that three inch thick, ten pound catalog every time it came in the mail. But what's even sadder is the renaming of the Sears tower in Chicago. If that doesn't spell demise, we don't know what will.

by Steve Hall    Aug-30-11   Click to Comment   
Topic: Brands, Celebrity, Commercials, Opinion, Trends and Culture   

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