Billboard Made of Bacteria Promotes Movie "Contagion'
To pimp what certainly appears destined to be a blockbuster movie, Warner Brothers Canada turned to Lowe Roche to create two billboards that functioned as giant petri dishes which were then injected with bacteria. Over the course of a week, the bacteria grew to form the name of the movie being promoted, the Steven Soderberdh film Contagian.
Pretty ingenious promotional idea if you ask us. The billboards were small but they attracted quite a bit of attention. The first 50 people to view the board were given passes to see the movie when it opens in theaters September 9.