'Camry Effect' Collects Toyota Camry Owners' Stories

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Toyota wants us to know that its Camry has effected more lives than any other car in America. With help from Saatchi & Saatchi LA, Resn and Qube Konstrukt Toyota has launched Camry Effect, a site which aims to collect personal stories from Camry owners by asking a few simple questions.

The result is a chronicle of each owner's experience with his or her car with added information taken from the collective Camry experiences. Each story changes the site with real-time dynamic data visualization pulled straight from visitors' shared experiences.

Properly executed, it could be a goldmine of information for the brand in terms of insightful, behavioral and demographic information that can then be used to further fine tune the brand's marketing efforts moving forward.

by Steve Hall    Sep-19-11   Click to Comment   
Topic: Online   

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