Heineken's Social Media Christmas Tree Delivers Holiday Cheer

heineken_social_christmas_tree.jpg

Heineken is continuing its social media efforts with its Social Media Christmas Tree. Envisioned and created by iris in Singapore the tree, an 11 meter high structure in Clarke Quay consisting of 48 LCD screens, displays messages sent from Heineken's Facebook page. On the page, people select a message, choose friends to tag (so they'll be notified) and choose a design style for the message. The message is then sent to one of the screens on the tree.

Check out the video of the installation below.

by Steve Hall    Dec-21-11   Click to Comment   
Topic: Outdoor, Social   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments









Featured FREE Resource: