Axe Thinks Customers Smart Enough to Develop Plot For Comic

axe_anarchy.jpg

If Axe can convince guys its fragrances attract the hottest women on the planet simply by applying it, it must think it's customer base is pretty stupid. Which is why we are confused by the brand's recent launch of Anarchy, a graphic novel that asks fans to help create the story. Why the brand thinks its customer base has the intelligence required to create a plot scenario other than one centered on huge breasted women in tiny bikinis bouncing their way down the beach is beyond us. Oh wait, the comic features huge breasted women. Makes perfect sense to us now.

by Steve Hall    Jan- 3-12   Click to Comment   
Topic: Consumer Created, Social   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments







Stanton Optical


Featured FREE Resource: