Digitas Has Largest Agency Presence at SXSW
This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you chicken for breakfast.
Each year blog ad network BlogAds takes a look at the number of agency personnel attending SXSW. And each year they crown an agency The Agency King of SXSW. This year the honor goes to Digitas which sent 79 employees to Austin this year. Congrats, Digitas.
Last year saw a huge increase over 2010 in the number of ad agency people attending SXSW. Reason? Agencies finally realized this annual geek fest in Austin was worth their time, ponied up the money and sent ten times the number of agency personal than they did in 2010.
In total, agencies sent 1,832 employees to SXSW this year as compared to 1,481 in 2011.
Though there have been increases, some agencies did cut back. Sapient, Mr. Youth, Possible Worldwide and a few others sent less than then did last year. Check out the entire report here.
This SXSW coverage has been brought to you by Red Square, a small national agency that just happens to be located in the SXSE.