Discover Why Your Brand Should Focus on Earned Media

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The over-saturation of advertising, and an ever-increasing distrust of ads has led to a decline in the effectiveness of paid media. Conversely, earned media is gaining ground.

Check out this whitepaper from Zuberance, previously offered last month, to see why earned media is so powerful and to learn how you can put it to use for your brand. In this report, you will learn:

1. Earned media is the most trusted and credible form on content for a brand
2. Social media has amplified the sheer quantity and reach of earned media
3. Conversion rates are higher and ROI is larger
4. Earned media lasts
5. Earned media is measurable

Download the whitepaper now and walk away with five reasons to shift your marketing focus towards earned media.

by Steve Hall    Mar-21-12   Click to Comment   
Topic: Research   

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