Doodle Jump Trumps Stellar NBA Play

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Man, that's messed up. That's how Oklahoma City Thunder player Kevin Durant feels after he finds out you missed his winning shot...because you were downloading Doodle Jump instead of streaming the game.

This new commercial from Digitas (technically Team Sprint which is Digitas and Leo Burnett) for Sprint humorously touts the carrier's unlimited data plan. Although the concept's logic is a bit twisted.

If a person wants to stream the game, they're going to stream the game. If they want to download Doodle Jump, they're going to download Doodle Jump. One doesn't preclude the other even if that person may be on a limited or throttled plan. Granted, streaming a game while throttled isn't going to be a great experience. But that's not the reason a person downloads Doodle Jump instead of watching the game.

by Steve Hall    Mar- 2-12   Click to Comment   
Topic: Commercials   

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