Miller 64 Revives the Sea Shanty
We don't drink beer very often but when we do...oh wait. Actually we really don't drink beer that often which is probably why we are not familiar with Miller 64. What's the 64 all about anyway? The year it was brewed? The number of calories it contains?
Anyway, we're not here to analyze the actual product. Only to comment on the product's advertising. And after the attention-grabbing camera slide up the hot body of a beautiful, bikini-clad woman, the ad had our full attention.
The ad features a sea shanty-style song that hypes the glory of a fit and trim lifestyle as well as celebrates the usual camaraderie found in the perfect life known as a beer commercial.