Scrabble Hijacks Captcha

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Captcha. You know it. You hate it. Well, organizers of a Scrabble tournament did something to alleviate Captcha hatred all while promoting the 21st Annual Gulf Scrabble Championship. The brand replaced the Captcha portion of Scrabble-related sites with a Scrabble game. Instead of trying to read illegible letters, people would unscrabble a word. Those who did were then presented with an ad for the Championship. Nifty. And it worked delivering 70 times the CTR of banners.

by Steve Hall    Mar-30-12   Click to Comment   
Topic: Online   

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