'Naturally Powered Athletes' Get Behind ZICO Coconut Water

LA-based agency Ignited is out with a new video for ZICO Pure Premium Coconut Water that celebrates "naturally powered athletes" such as NBA All-Star player Kevin Garnett, Olympic Gold Medal decathlete Bryan Clay and professional surfer Bethany Hamilton. In addition to the video, the campaign includes online display, social media and search, as well as billboard ads in markets such as New York, Los Angeles and Boston.